Hello I'm Sandra
My full name is Sandra Mileikyte (pronounced /mɪ-leɪ-kiː-té/). I am a Lithuanian and have been calling UK my second home since 2007. I am a full stack product and UX designer who's passionate about injecting humanity into digital products.
My strengths are what makes me stand out in the crowd. I am very flexible because I can lead as well as follow. I bridge gaps between different business areas and learn things on the fly. I am a problem solver armed with responsive design process and always fight for excellence in user experience.
What I do
My Design Principles
Every designer needs to set their own design principles. It defines what sets them apart from other creatives. I have developed four key design principles which I use for every project. Here they are:
User is king
It’s all about the user, their needs, behaviours, likes and dislikes. Using research methods I’m confident in uncovering key insights and translating them into exceptional experiences.
Strive for simplicity
Whatever I am creating, I strive for simplicity. Good experience won't make the user think. I like to keep things simple and easy to follow.
Devil is in the (tiny) details
Little details, no matter how subtle they are, bring a great joy when using a product. Thought through micro-interactions add a lot of value to any product.
Experiment. Fail. Learn. Repeat.
No matter what I'm working on, I always try things out. I'm not afraid to fail, as failure is just a lesson. It takes me on the right path to success.
I use human centred design process to create meaningful user experiences
Let's work together
I'm always interested in new challenges and exciting projects, so feel free to drop me a quick hello.